SD&A has introduced a powerful new channel for nonprofit fundraising and ticket sales, designed to reach donors and patrons with personalized, 1-to-1 text messages on their mobile phones.

Everyone is Mobile

Texting is the most commonly used channel of communication for American adults.

  • 99% of texts are opened
  • 91% are read within 3 minutes
  • 9 in 10 Americans keep their phone within reach 24 hours a day

These trends are consistent across age, race, and gender.


The Basics

With 1:1 Messaging from SD&A, texts are sent one at a time by a live person. Texts come from a local number with highly personalized messages and quick links for easy, on-the-go transactions.

This is the best way to have personal conversations at scale. And there’s no opt-in required; text anyone for whom you have a number.

1:1 Works!

Improve performance. Increase value. Build relationships.

  • 1:1 is a donor-centric strategy.
  • Action rates, click-throughs, and conversions are 2 to 4 times higher than with email.
  • Active donors give 15% more after receiving a text message.
  • A text increases response rates in subsequent solicitations by 11%.
  • In tandem with other channels, texting boosts results by as much as 30-40%.
  • Messaging is two-way communication with your donors and supporters.
  • 33% of people respond, on average.


Discover how 1:1 Messaging from SD&A can benefit your nonprofit organization!