Dear SD&A Telemarketing Staff,
1. Our patrons described you as kind, knowledgeable, caring, and enthusiastic. They felt you were “not the average telemarketing call”. Even those with some with mild annoyance in their tones still commented on the quality of the calls. Annoyance, frustration and the feeling of being “called too much” is part of the gig, but what makes you exceptional is your care for our patrons and the LA Phil.
2. You provide an invaluable service. Of the new subscribers we talked to, 80% of them subscribed because of a phone call or because they saw a table at their concert. Subscriptions are vitally important to the LA Phil and you are successfully capturing those orders through every channel and interaction available to you.
3. You really know how to sell. We heard from many patrons who would have never considered subscribing if it weren’t for your phone calls. You broke down all of their barriers (too expensive, too far to travel, too cumbersome, too inflexible, too much hassle, etc.) and gave them a new perspective on subscribing and how they could enjoy LA Phil concerts throughout the season, on their terms.
4. You bring tremendous joy and fulfillment to so many across all corners of Los Angeles. Many would not attend without your phone call and they are therefore grateful for it. You encourage them to get off the couch, out of the house, and explore their city through attending LA Phil concerts. There are thousands of people whose lives are enriched by the concerts you enable them to attend.
Our research firm who deals with nonprofits from around the country commented on how rare it is to receive so many positive compliments from patrons regarding our telemarketing staff.
Thank you for all that you do for the LA Phil. You have elevated the experiences of our loyal patrons.
With gratitude and care,
Director, Audience Strategies and Insights, Los Angeles Philharmonic
For more information on SD&A’s services, please contact Mary Jane Avans (Vice President, Business Development) at firstname.lastname@example.org or (678) 904-1583.