Sales

SD&A ELEVATES THE EXPERIENCES OF LA PHIL PATRONS, CLIENT SAYS

Considering a telemarketing campaign for your organization? Wondering which vendor to choose? To help you decide, check out the glowing feedback our team of callers received from our client at the Los Angeles Philharmonic:

Dear SD&A Telemarketing Staff,

Over the last two weeks, I have spent over 20 hours listening to our ticket buyers in focus groups. A few trends regarding our telemarketing team continued to surface.

1. Our patrons described you as kind, knowledgeable, caring, and enthusiastic. They felt you were “not the average telemarketing call”.  Even those with some with mild annoyance in their tones still commented on the quality of the calls. Annoyance, frustration and the feeling of being “called too much” is part of the gig, but what makes you exceptional is your care for our patrons and the LA Phil.

2. You provide an invaluable service. Of the new subscribers we talked to, 80% of them subscribed because of a phone call or because they saw a table at their concert.  Subscriptions are vitally important to the LA Phil and you are successfully capturing those orders through every channel and interaction available to you.

3. You really know how to sell. We heard from many patrons who would have never considered subscribing if it weren’t for your phone calls.  You broke down all of their barriers (too expensive, too far to travel, too cumbersome, too inflexible, too much hassle, etc.) and gave them a new perspective on subscribing and how they could enjoy LA Phil concerts throughout the season, on their terms.

4. You bring tremendous joy and fulfillment to so many across all corners of Los Angeles. Many would not attend without your phone call and they are therefore grateful for it.  You encourage them to get off the couch, out of the house, and explore their city through attending LA Phil concerts.  There are thousands of people whose lives are enriched by the concerts you enable them to attend.

Our research firm who deals with nonprofits from around the country commented on how rare it is to receive so many positive compliments from patrons regarding our telemarketing staff.

Thank you for all that you do for the LA Phil.  You have elevated the experiences of our loyal patrons.

With gratitude and care,

Nora Brady

Director, Audience Strategies and Insights, Los Angeles Philharmonic

For more information on SD&A’s services, please contact Mary Jane Avans (Vice President, Business Development) at mjavans@sdatel.com or (678) 904-1583.

 

SUBSCRIPTION SALES AND FUNDRAISING JUST GOT AN UPGRADE

THE NEW ARTS TELECENTER EAST IS SD&A’s STATE-OF-THE-ART PHONE ROOM IN THE HEART OF DOWNTOWN ATLANTA

Located in a charming historic building in the vibrant Fairlie-Poplar district, ATC EAST offers a personal touch not found at large, off-site call centers. This boutique phone room emulates the proven, on-site campaign model that has been generating revenue for SD&A clients since 1983.

Supervised by an experienced campaign manager and staffed by callers who are expertly versed in the arts, ATC EAST provides a cost-effective solution for arts organizations that are unable to host an on-site campaign.

ATC EAST callers are divided into teams, and each team is dedicated to specific campaigns, allowing us to capitalize on each caller’s proven skill sets and their expertise in various artistic disciplines. This fosters a strong allegiance between our callers and the clients they serve – almost as if the callers were working at the client’s home location.

Equipped with the latest technology, ATC EAST is powered by our propriety lead management software, which dramatically increases the efficiency of our campaigns, boosting contact rates by 20% to as much as 100%.

SD&A has conducted many successful campaigns for our clients at ATC EAST. Our increased capacity at the new location provides the opportunity to partner with new organizations to help them meet their revenue goals.